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poopsies blog - follow along in the daily life of poopsies creator Annemarie Waters.


Liz Toledo

Ethan on a swing... kind of. #KYCH

Ethan on a swing... kind of. #KYCH

Oh how the times have changed. In a matter of years social media has changed the way we socialize, do business and express ourselves. It is so easy to view others via social media and feel as though we fall short, in comparison. As moms, we can be the most susceptive to this comparison. We look at the highlight reels of other moms and can feel insufficient. Sometimes as moms it’s just so hard to remember that that the perfect looking mom on the Instagram pictured probably just used a filter to take the baby puke off her shoulder, and from the angle you can’t see the kid-size chocolate fingerprints on the back of her jeans. The ironic part is that the moment our children have their hair brushed, their face cleaned off and their behavior is in check, we are the first to let everyone know. Of course, we aren’t saying this is a bad thing. We do it all the time and will continue to do so. But, what if we tried something new for a bit? What if we laughed at our mommy oopsy moments together, instead of keeping your crap hidden? Let’s air it out.

Poopsies is all about hiding your crap; after all, we have a product that LITERALLY keeps your baby’s crap hidden. In that sense, please continue to hide your crap and get a poopsies. However, let’s take a minute and confess those mommy faux pas that we are used to hiding. Poopsies’ mission in this campaign is to allow moms and dads to take a collective deep breath and believe that despite our oopsy moments we our excellent parents. 

What are some of your #KYCH stories? Post some of your stories and be entered to win two poopsies here